… and why there are so many people present at a photo shoot.
Out of my kitchen, over the past two days, I have produced and delivered to a shoot to feed 13 people (and this is just the things I remember making):
28 tubs of yoghurt
2 kgs of muesli
1 chocolate cake
2 dozen buttermilk rusks
1 dozen chocolate chip muffins
3 French loaves with assorted fillings
4kgs of roasted chicken
28 large meatballs
2kgs of potato salad
1 buffet cocktail snack tray
18 packets of crisps
25 assorted candy bars
Four vegan meals.
1 Eton mess
Two days and I had to supply breakfast, lunch and afternoon tea at the studio for the crew, who had to produce 16 photographs of pizzas. Why 16 people when the photographer could simply go into the restaurant and take a quick snapshot, you ask?
Well, it works like this:
The client has to be there to approve the shots on screen before they go to the advertising agency for production of the final advertising material. The client’s recipe developer also has to be there to make sure each pizza is the one that needs to be in the next campaign. FIVE representatives.
The advertising agency has to be present: the client service person to look after the clients and the creative director to make sure her initial concept design is adhered to. TWO PEOPLE.
Normal food doesn’t often photograph well, so a stylist is needed to arrange the food artfully (to cheat) and to supply props to make the shot fit in with the restaurant’s ambience. The stylist brings along a props assistant and a cleaner to wash up after each shot. THREE PEOPLE.
When we finally get to taking the pictures, our cameraman needs a lighting assistant and another chap to hand him a new camera / umbrella / other technical doodad as is required. THREE PEOPLE.
Sometimes they are not ready for me when I arrive at the designated time: all the above parties and myself are supplied with a ‘call sheet’ which details the running order of the shoot to the last minute. At these times I wait outside the studio and look at people’s Facebook photos to quell boredom.
Things I have learned from Facebook photo albums:
Some people have really, really ugly sofas and soft furnishings.
Some folk don’t pick up their dog poop very often and it forms interesting backdrop patterns for their out-of-focus photos of their pets.
No matter how ugly your child is, you will believe he/she is cute and continue to push pics of him/her into everybody’s eyes.
Everyone has a very different idea of what good food is.