Along with many of my friends, I subscribe to the online version of a local foodie magazine. I was most puzzled on Wednesday when the email alert arrived to notify readers that the latest issue was published. I stared long and hard at the featured photograph. Eventually I asked my friends on Facebook if they also saw a stray piece of cardboard in the pic:

We were all in the dark and I agreed to write an enquiry to the editor:
Hi xxx
A group of us were wondering about the photo in the latest emailer / online version of the mag. Is that a piece of cardboard between the tarts in the attached pic?
Please set our curiosity at ease.
Many thanks, Cindy
I got this reply:
Dear Cindy
Thanks for your mail and I dread to think what you guys thought it was! To clarify things, I attach the original image. Looks like cardboard to me….

Have a fab day,
Well, this caused a day of much hilarity, my friend Sous Chef commented: “Okey dokey then! Obviously cardboard is the latest prop for food styling *eyes the shoe boxes in her wardrobe*”
To which I replied:

Her riposte came quick and fast:

And I volleyed with:

The comments from our other friends were outrageously funny and several of us had to run to the bathroom just in time. Eventually Sous Chef proposed a challenge:
“I’m thinking, a friendly competition, we all do devilled eggs, link to each others post and get our readers to vote for the one they like best. We can tell the Woolies story and how this all came about?”
The deadline for posting the challenge is Monday; I am doing mine today so that all the foodies who weren’t in on the banter can participate too: all you have to do is make a ‘zeff’ (kitsch) 70s style cocktail snack and photograph it using cardboard as a prop. Post it on your blog and we’ll do a summary of entries towards the middle of next week.
Mine was inspired by the architecture I’ve seen in Sandton recently:

I think my colour scheme – ‘Joy of Spring’ – was very creative; I dyed my mustard blue and green, to symbolise the sea and the sun.

The pink of the polony and the red of the onions represent blossoms and the prune garnish in the cocktail glass represents the reliable regularity of the seasons.

I feel that my finest moment in this challenge was coming up with a new take on boerewors and chips, a little meal on a stick!
All this also fits perfectly in with Side View’s weekend theme.


82 Comments Add yours

  1. Tandy says:

    those flowers just make the eggs! ROFL Have a super day xxx

    1. theonlycin says:

      You too, can’t wait for Tuesday 😀

  2. gracenovak says:

    Hahaha! I’m a photo stylist so this cracks me up! I love your creativity!

    1. theonlycin says:

      Thanks Grace, I was laughing so hard I had to use my tripod to get a focussed pic 😉

  3. leigh says:

    Ha ha! So funny….and kinda funky, too 🙂

    1. theonlycin says:

      You just like the yellow 😉

      1. theonlycin says:

        *grinning heart*

  4. Sparky says:

    Hehe! When I 1st saw the cardboard I immediately it was to set them apart but the use of cardboard is an unexpected item to be used and rather distasteful unless the aim was to make it homely and ordinary. Have a lovely weekend

    1. theonlycin says:

      You too, my angel 🙂

  5. bluebee says:

    Absolutely brilliant! 😀 You are a card of a broad, alright 😉

  6. adeeyoyo says:

    Bwahaha, Cindy, that’s a new take on ‘the food tasted like cardboard’.

    1. theonlycin says:

      Indeed, adee, the dogs had a field day 😉

  7. Tilly Bud says:

    Cindy, this is a wonderful post! I really enjoyed it and I’m sure you’ll win!

    1. Colleen says:

      Just hang on….you’ve seen nothing yet HAHAHA!!!

      1. theonlycin says:

        Bring it on, Sistah!!!

    2. theonlycin says:

      Thank you Tilly 🙂

  8. thestonemaidendiaries says:

    Lol! Cheesecurls and polony. ( B.T.W did you know that you dont get polony in the UK at all?, horrible vile stuff anyway.)
    Love the eggs with the blue mustard, funky….(teeheeheehee)
    I remember going to a wedding in the 70’s ( I must have been about 5-6 years old) and EVERYTHING was made into little animal shapes…cucumber hedgehogs, and egg-swans etc. The little thank you gifts was crocheted swans(mustardy yellow in color with little red eyes) filled with sugared almonds.

    1. theonlycin says:

      I remember those swans well 😉

  9. Colleen says:

    BWAHAHAHAHAAAAA!!! I have to tell you, yet again my beautiful little friend, that I love you desperately. You girls make my life so very pleasant. This is an awesome post and I now understand the story fully at last….having missed a bit of it and my fb news feed moves so very fast that if I am in the kitchen or busy with the grandboys for a while I miss so much. Oh to be torn between those I love and facebook LOL!!! MWAH! And unless others come up with very grandiose ideas this could just be a winning entry 🙂 xxx

    1. theonlycin says:

      I love you even more 🙂

  10. dinahmow says:

    “Inspired by architecture” Jeeze! Cindy! I drove by an Adults’ Boudoir store today and saw pretty much the same window display.
    creeps away to see exactly *what* is in the fridge…

    1. theonlycin says:

      Boudoir store? Did you get pics??? 😉

  11. Naomi says:

    LOLLL!!! HILARIOUS , Cindy…and your entry is nothing short of a MASTERPIECE!!

    1. theonlycin says:

      Gracious thanks, Naomi 😉

  12. Too funny! What fun – I think your Sandton architecture inspiration is very futuristic looking – quite robotic. looking.
    Have a happy weekend.
    🙂 Mandy

    1. theonlycin says:

      Thanks Mandy, you too 🙂 xxx

  13. Angeliqueca says:

    You had me in stitches this morning!! I love this post! Great idea to make it into a challenge! Have a great weekend xxx

    1. theonlycin says:

      You too Chef Ange 🙂 xxx

  14. SidevieW says:

    oh glory, these entries are hilarious. Thanks to you and sous chef for the laughs 😉

    1. theonlycin says:

      It was too funny 😉

  15. SuziCate says:

    Thanks for a great deal of laughter this morning!!!!!!!

    1. theonlycin says:

      You’re welcome SuzyCate 🙂

    1. theonlycin says:

      I’m still grinning 😀

  16. Oh, Cin! I am ON IT!!! What a riot! I must admit that I, too, was floored by the magazine’s incredible lack of foodie “sophistication.” First of all, those tarts might have and probably did and do taste yummy, but never in a million years, would I have posted a photo of any of them – they looks so sloppy!! Ws that an effort to “be real,” or just a new tred – foodie grunge. . .? (Also, they couldn’t get the wrinkles out of the paper they are set on??)

    Anyway, I’m on it. (Goes off to grab cardboard and camera and find some food that didn’t come in cardboard in the first place. . .)

    1. theonlycin says:

      LMAO Paula, I think the aim was a ‘homey’ look for the shoot. Waiting for your cardyboardy post …

  17. slpmartin says:

    I’d write more…but I’m still wiping away the tears of laughter from the photos. 😉

    1. theonlycin says:

      Glad I gave you a chuckle, Charlie 🙂

    1. theonlycin says:

      It was a real hoot 🙂

  18. nrhatch says:

    How FUN! I declare you the undisputed queen of cardboard props and food styling! 😀
    I can imagine that readers all had to run for the loo!

    Hand me a Cheetoh. 😉

    1. theonlycin says:

      We were all joking about needing Depends 😉

  19. dearrosie says:

    I’m not feeling particularly inspired to write or do any of the catch up reading I’ve missed the last couple of weeks, but I knew if I came here you’d entertain me, so I’d feel better. And you did and I do. Thank you Cin.

    1. theonlycin says:

      You are most welcome Rosie, hope your inspiration is back in the saddle soon 🙂

  20. nursemyra says:

    Fantastic – I love this post Cindy

    1. theonlycin says:

      Thank you Nursie 🙂

  21. earlybird says:

    BRILLIANT, Cindy! Love it. Looks like you had great fun doing this one.

    1. theonlycin says:

      I laughed that hard that I have dozens of blurry pics 😉

  22. That must have been quite some job, dying mustard blue!

    1. theonlycin says:

      Our Alice thought I’d finally lost the plot 😉

  23. granny1947 says:

    There is something wrong with cardboard props?
    Who knew. 🙂

  24. Tammy says:

    I got a good belly laugh over this one Cindy. Thank you.

    1. theonlycin says:

      Y’re welcome Tammy 😀

  25. I don’t know what’s funnier – the cardboard or the editor’s reply! 🙂

    1. theonlycin says:

      It is funny, I expect I may get into trouble 😉

  26. What FUN! 😀 😀 Creative and entertaining!!! Well done! (By the way… deviled egg’s is very ‘in’ where I am 😉

    1. theonlycin says:

      Seems to be making a comeback all over the world 😉

  27. I have no idea what on earth polongany is. That is all so cute and fun. Great challenge.

    1. theonlycin says:

      Polony is a hideous sandwich meat, rumour has it it’s made of hooves, snouts and dangly bits. I think it is called Baloney in the US?

  28. the boerewors sticks are a winner! *eyes packet of cheese curls*

    1. theonlycin says:

      Hehe, I think you glow in the dark if you eat cheese curls … 😉

  29. pinkpolkadotfood says:

    O my goodness, Cindy!! This is very funny!!

    1. theonlycin says:

      We’re a mad bunch of old bats, Pinky 😉

  30. Colleen says:

    Here you go then…my entry to the challenge Thanks for all the giggles and good fun. I love you xxx

  31. Steffi says:

    Great post,Cin!the photos are so beautiful and it looks yummy!

    1. theonlycin says:

      Thanks Steffi 🙂

  32. SidevieW says:

    shortly I’ll be posting my devilled eggs etc etc – IN CARDBOARD

    1. theonlycin says:

      *snort* You are soooo funny 😉

  33. Pseu says:

    bonkers! completely bonkers!!! I love it

  34. Laura says:

    Ok, so TASTE magazine has always been a bit out there when it comes to food styling – great to see this trend grow 🙂 . We are guilty as charged, and the pic was cropped without a thought to what it looked like to those with super sharp eyes. Love it!

    1. theonlycin says:

      Viva Taste and Viva Woolies. thanks for the fun and keep up the quality 🙂

  35. Sous Chef says:

    Just realised I never even left a comment here! It was a good laugh and it’s very nice to see that Taste magazine have a good sense of humour too!

    1. theonlycin says:

      It was a memorable laugh, Sous, thanks 🙂

  36. Jamie Dedes says:

    Cindy, so clever. I like it. I vote for your hands-down … no need to see the others! 🙂

  37. MissChris says:

    Thank goodness for my nutty friends – they keep me sane!
    Not laughed so much in ages!

  38. Tokeloshe says:

    Oh I love this!
    What wonderful fun 😉 Thank you for sharing.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s