Along with many of my friends, I subscribe to the online version of a local foodie magazine. I was most puzzled on Wednesday when the email alert arrived to notify readers that the latest issue was published. I stared long and hard at the featured photograph. Eventually I asked my friends on Facebook if they also saw a stray piece of cardboard in the pic:
We were all in the dark and I agreed to write an enquiry to the editor:
A group of us were wondering about the photo in the latest emailer / online version of the mag. Is that a piece of cardboard between the tarts in the attached pic?
Please set our curiosity at ease.
Many thanks, Cindy
I got this reply:
Thanks for your mail and I dread to think what you guys thought it was! To clarify things, I attach the original image. Looks like cardboard to me….
Have a fab day,
Well, this caused a day of much hilarity, my friend Sous Chef commented: “Okey dokey then! Obviously cardboard is the latest prop for food styling *eyes the shoe boxes in her wardrobe*”
To which I replied:
Her riposte came quick and fast:
And I volleyed with:
The comments from our other friends were outrageously funny and several of us had to run to the bathroom just in time. Eventually Sous Chef proposed a challenge:
“I’m thinking, a friendly competition, we all do devilled eggs, link to each others post and get our readers to vote for the one they like best. We can tell the Woolies story and how this all came about?”
The deadline for posting the challenge is Monday; I am doing mine today so that all the foodies who weren’t in on the banter can participate too: all you have to do is make a ‘zeff’ (kitsch) 70s style cocktail snack and photograph it using cardboard as a prop. Post it on your blog and we’ll do a summary of entries towards the middle of next week.
Mine was inspired by the architecture I’ve seen in Sandton recently:
I feel that my finest moment in this challenge was coming up with a new take on boerewors and chips, a little meal on a stick!
All this also fits perfectly in with Side View’s weekend theme.