“ … my blog guru, my inspiration, who blogs elsewhere, appears to have sold her blog for a mess of pottage? More like a good few crates of wine.
Five out of six posts are now shamelessly plugging various brand names with a good sprinkling of commercial mentions throughout the text.
Enterprising, I guess.
One thing does confuse me. If you have a much loved blog with a vast fan base, big enough to enable you to sell it as part of a marketing package, do you not run the risk of eroding that very viewership that makes it viable in the first place?
Perhaps this too is just a passing phase.”
This I read, written by one of my fave bloggers in the world, and immediately concluded that it was about ME. Ego? Perhaps, but it niggles and I have been thinking about it all weekend.
Yes, my blog is all over the place at the moment; with a lot of product placement, I know.
I’ve been very fortunate of late, with a box of wine arriving by courier at least once a week. On the face of it, I blog a pack shot of the wine out of gratitude. But, with a bit of deeper thought, I find that there is a strategy at play.
Here’s the thing: our government is working hard to make above-the-line advertising impossible for liquor brands. The marketers have become very innovative with experiential campaigns and social networking provides the perfect avenue for this. It’s exciting and – I believe – history in the making. And I’m enjoying being part of it.
Soon, very soon, brand managers are going to start employing people to provide content for their own blogs and to manage their social media sites. I’m hanging in there with the hope of being chosen by someone, I want a paid blogging-gig. Don’t we all?
And, when that happens, I’ll take this blog space back to simply being a space for my journals and poetry. In the meantime, bear with me if you can.
More photos of the First Sighting picnic to follow … this one was taken by Linda Molyneux …