“We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that a 16-year-old YouTuber can deliver us 3 times the traffic in a couple of days that some excellent traditional media coverage has over 5 months.”

Michael Fox, founder of Shoes of Prey


Yesterday I witnessed a perfect example of the power of social media.  For any marketer who doubts the efficacy of digital marketing, the Robertson Winery quest to get their Facebook page to reach 3000 members by the end of the day is a textbook lesson.  The brand not only achieved their goal, they provided a platform for engagement: people had a few hours of fun – across the globe.  Very interesting for a brand that already owns the loyalty of a chunk of their target market; both those who belong in the middle ‘relaxation seeker’ class of wine drinker, and the higher end drinker with ‘sense of knowing’ wine consumption habits; close to being connoisseurs.

“Networking is not about hunting. It is about farming. It’s about cultivating relationships.

Dr. Ivan Misner, NY bestselling author & founder of BNI


And so, naturally, with a feeling of bonhomie from all the fun, I wanted to continue playing with Robertson.  I had a packet of cranberries; none of the website recipes appealed, so I fiddled about with bits and pieces.  An onion, some ginger, the cranberries … a splash of brandy to reduce the sticky bits … two glasses of Shiraz, a couple of cloves and left to simmer into a heavenly gloop … all this in the pan I’d used to fry my butterflied chicken fillets.  Meanwhile, in the oven I had butternut discs baking with cinnamon.

You know when a meal that was supposed to be ‘functional’ just comes together and becomes this happy plate-party?


Some days are diamonds.


36 Comments Add yours

  1. nrhatch says:

    And diamond days are a girl’s best friend. 8)

    1. theonlycin says:

      As Naomi said on her FB status yesterday “No pressure, no diamonds” 😀

  2. What a lovely idea. the berries are on special, i must get some more

    1. theonlycin says:

      I found my stash at Dick’s Sweets in Blackheath, R8 for 100g.

  3. deepercolors says:

    Looks yummy as usual.

    1. theonlycin says:

      Sugar and spice, it was very nice 🙂

  4. Tandy says:

    yum! looking forward to seeing who the winner is later 🙂

    1. theonlycin says:

      I don’t really mind who wins, it was a lot of fun and very interesting 😀

  5. souldipper says:

    That looks so tasty. Well done, Cin.

    1. theonlycin says:

      Thanks 🙂
      BTW: was it you who asked me about Sebeka wine?

  6. adeeyoyo says:

    Very nice, Cindy. Robertson Winery takes me back a couple of years when I visited it and took a look around the town…

    1. theonlycin says:

      Pretty little place, isn’t it?

  7. thysleroux says:

    In truth the playfield in terms of traditional marketing has been leveled beyond anything we could’ve imagined 10 years ago.

    1. theonlycin says:

      And we’ve only just begun …

  8. Liane says:

    Butternut – in fact most South African pumpkins – are my favorite!

    1. theonlycin says:

      My daughter’s too 😀

  9. Naomi says:

    A MASTERPIECE, Cindy!!

    Thank you for sharing that fascinating snippet about social media…and for that matter, the FB mention 🙂

    1. theonlycin says:

      Thanks Naomi, it was a quote that stuck with me 😀

  10. suzicate says:

    Now that is a pretty plate of delish! I love cooking with wine…and putting it in the food as well!

    1. theonlycin says:

      LMAO, I have that exact saying on one of my fridge magnets 🙂

  11. slpmartin says:

    It does make a very attractive plate…I love cooking with wine and every now and then I add some to the recipe. 😉

    1. theonlycin says:

      LOL, me, you and suzicate appear to have identical kitchen habits 😉

  12. gospelwriter says:

    That plate looks almost sinfully beyond “functional” – “happy plate-party” indeed! 2 glasses of Shiraz and a splash of brandy? You tempt me to start cooking more adventurously. 🙂

    1. theonlycin says:

      The brandy and wine were not wasted 😉

  13. Jamie Dedes says:

    Cindy, good insight on marketing using Internet. Appreciate it. Tucking it in my back pocket. Not sure why!! 🙂 Feel like it may come in handy some day.

    Recipe looks fabulous. Thanks!

    I finally am getting caught up on “approvals” on my site. Thank you for your visits and kind comments.

    1. theonlycin says:

      I’m quite fascinated with how digital marketing is developing 🙂

  14. bb(adair) says:

    Looks absolutely yummy.Combines all my favourites,chicken,cranberries and butternut.

    1. theonlycin says:

      It was a winner and I will be using cranberries often from now on.

  15. halfp1nt says:

    Definitely a diamond day 🙂

  16. dustus says:

    I cannot cook very well… sure can eat a lot though. lol Looks delicious. Also, I’m fascinated by social media and what can be accomplished through using it.

    1. theonlycin says:

      Thanks for your visit Adam, I returned it, but your comments facility is switched off?

  17. That quote from Dr Misner? That’s why I come back to this site every day. You are a master at cultivating relationships, Cindy. I have this feeling there must be long queues to get to your dinner parties, and not just because of the excellent food.

    You are the perfect cyberhost;-) Thanks for every day.

    1. theonlycin says:

      What a lovely thing to say, thank you Kate 😀

  18. Lawrence C says:

    Sorry I can’t join you in the wine – I can’t drink with my medications – but the chicken over butternut looks AMAZING.

    And you thought I was an Englishman in New York? Interesting – it is not every day I am confused with Quentin Crisp…

    1. theonlycin says:

      It must be your scintillating Wittgenstein 😉

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